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The "Chiro Bill" really doesn’t need any marketing tips. Like Chiropractic, it’s a natural. People love them because they actually look, feel and smell like real money.
For starters: any where you leave a "Chiro Bill" or a stack of "Chiro Bills", someone will pick them up to see how much money they have found. They now see your name and information. They will then put the "Chiro Bill" in their wallet or pocket with the rest of their money. The next time they take out the "Chiro Bill" , it will be to show someone else. Exposure! Exposure! Exposure! This makes the "Chiro Bill" the ultimate mobile advertising vehicle.
Promotional products help encourage people to provide you with the names of friends and associates whom you can contact in the future. A 1993 study by Baylor University found that customers who receive promotional products are more willing to provide these leads than customers who don't receive promotional products.
Mailings: Insert two "Chiro Bills" into: Welcome Letters, Referral Letters, Newsletters, Direct Mailings, Birthday Cards, Holiday/Christmas Cards, Thank-You's, Utility Bills, and any other envelopes leaving your office. One bill for the person you are sending it to and one for them to give away. Believe me, it works! Where else can you attract a new patient for as little as $0.17!
In the same study, Baylor University also found that the use of promotional products when used in conjunction with a sales letter or as incentive to respond, made a significant difference in direct mail response rates. The use of promotional products can also significantly improve a business' effectiveness in converting leads to sales appointments.
You should personally be handing out "Chiro Bills" to everyone you encounter and everywhere you go. Gas Stations, Dry Cleaners, Video Stores, Grocery Stores, The Ice Cream Shop, The Coffee Shop, Everywhere!
Leave a "Chiro Bill" anywhere there are people. Eventually, someone will pick it up and look at it. Exposure! Exposure! Exposure! A stack of "Chiro Bills" on the front desk will quickly disappear, just as the bent pens and magnets have.
Unlike bent pens, magnets, key chains, hats, calendars and other promotional products, the "Chiro Bill" is uniquly different.
To quote Victor Hugo: "All the forces in the world are not so powerful as an idea whose time has come."
As of today "Chiro Bills" are your new business cards. Order yours here now!
THE CHIRO BILL IS TRULY "ONE IN A MILLION" 
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